Your Design Strategy Workshop
With every project we take on, we begin with a design strategy workshop, which is a 3 hour consultation and workshop in our studio, which helps us to understand your business so that we can design better and more powerful brands for you, and helps you to focus on the best approach to build your brand and engage with your audience. It helps you to get into a promotional frame of mind, understanding your goals, your values, your intentions for the business, your interactions with your target audience, and who your audience is, what do they need and want. Feedback we have received about our design strategy workshop is that it really helps [the client] to focus, and brings clarity to the next steps that need to be taken.
During this workshop we will be asking you questions about your target markets, your aims and desires for the business, your values and other such questions about your business. These questions are geared towards helping you to think in a different way about your business and helps to gather the right information to enable you in the promotion of your business.
You don’t need to prepare anything in advance, other than knowing as much as you can about your target market, where the business is now, and the directions you want to take with the business. A SWOT Analysis in advance might be useful to you but not necessary.
Following on from the initial meeting, we will follow up with a design strategy report, and a quotation for the work that we think you need to effectively promote your business and build your powerful brand. In some cases you may already have a quotation from us, and your design strategy report will be included as part of your brand guidelines.
During previous design Strategy Workshops we have done with clients, they have often said things like ‘can you please record that because I’ve never said that before’, or ‘I’ve never thought about that before, you’ve given me some good ideas’.
A Testimonial for our Brand Assessment
‘When your start building a new business it can be overwhelming and difficult to focus on the important things that will make an impact. Working with Barbara and Aisling helped me work through my marketing goals for 2017 with key objectives that are realistic and achievable’.
Naomi Fitzgibbon, Business Owner of Vintage Finds You
The cost of the design strategy workshop begins at €960 plus VAT and will be carried out by Barbara of CUBE Design at our studio in Mounttown, Dún Laoghaire. Your invoice will be issued before the workshop takes place and must be paid in advance, or the workshop cannot happen.
Further Workshop Sessions
During the design strategy workshop we may suggest follow up workshops if either you or we feel it would help your business. For example you may need help naming your business, or we can bring in our marketing associate to help you build a marketing plan to get the most effective use from your brand. We also engage with copywriters to help you build content around your brand. We can facilitate workshops to help you in all aspects of building a brand.