Why it All Began
In a world where small businesses are all around us, making up most of our economy, there are ambitious entrepreneurs and change makers in the marketplace, who are making some noise. These are the people I find really interesting. They are open to innovation and willing to be challenged. I love helping people work through big ideas using the power of creativity and innovative thinking.
When it comes to growing your business, there are certain expansion points where things get stuck, and these founders and leaders find themselves talking about the products or services, rather than the value and meaning to their customers. They are forgetting about their customer’s experience, are often in a situation where customers are questioning them, and the perception of the business is being damaged. This is where I know I can help businesses figure out the problems and work through them to find solutions. It is always more impactful to have an outsiders view and with my creative brain, I can help you get back on the right track to success and growth.
On a Personal Level
Over 35 years ago I graduated as a graphic designer from the visual communications course in what was then the DIT, now TU Dublin. I graduated in the 80’s, and didn’t stay long in Ireland. I was soon on the boat to the UK, where I was employed in a dream job working as the only designer on a communications team for a large charity.
After 10 years in London, I returned home with my first child and soon added to the family. I made the decision to continue working but for myself so that I could be flexible for my family.
Now as I reach over three decades in the business, I have been incredibly lucky to be where I am now, as a Level C qualified Brander who lives in Dublin, but who also gets to spend a lot of time in France. I have been published in Branders Magazine, which was a nice surprise to be asked. I have found what I am passionate about, and enjoy every day of work. I also enjoy painting and drawing as a hobby, and particularly encaustic painting (hot wax). At one point I sold my art in a couple of galleries, but it is different and more enjoyable as a hobby.