Strategic Brand Design Workshops
OUR BRAND STRATEGY AND DESIGN WORKSHOPS
At CUBE Design we believe that you cannot create a strong brand without first exploring what is the reason you do what you do, beyond making money. Who are you doing it for? Why does it matter to them? Building a brand is about connecting the subconscious minds of your audience, their gut feelings about you, to their conscious mind, where they rationalise their decision to engage with you. Branding is about building a relationship with your audience, being memorable to them, being a brand they can identify with and trust. This is why we start with brand strategy.
BESPOKE BRAND AUDIT
Are you a business leader who is unsure of where your current brand sits, or how is it coming across to your audience? Take advantage of this bespoke brand audit, where we will carry out a discovery workshop with you, and follow up with our research findings, and provide you with full results and our insights of those findings, which will allow you to see some direction and know the next steps you need to take.
DISCOVERY WORKSHOP : : Brand Audit Discovery - 2 hours
PRESENTATION OF RESEARCH : : Brand Audit Research and Directions - 2 hours
Our Workshop series
This workshop is for entrepreneurs and leaders who are unable to define their purpose, or perhaps don’t have a cohesive brand. You may be changing focus, or audience, or not connecting with your audience, pursuing business growth, taking over the family business or more importantly you find yourselves competing on price and not on your value. These are the businesses who benefit from our strategic approach to positioning, repositioning or rebranding their business.
WORKSHOP 1 : : Brand Audit Discovery - 2 hours
WORKSHOP 2 : : Brand Audit Research and Directions - 2 hours
WORKSHOP 3 : : Defining Your Brand Values and Differentiation - 2 hours
WORKSHOP 4 : : Defining your Brand Culture and Customer Journey - 2 hours
WORKSHOP 5 : : Working with Brand Archetypes - 2 hours
WORKSHOP 6 : : Target Audience Profiling and Competitor Analysis - 2 hours
WORKSHOP 7 : : Defining Your Mission Vision and Purpose - 2 hours
BRAND ARCHITECTURE : : Should your brand development require this, we will work through additional research and workshops to define your brand architecture against your business structure, and it will become part of your brand strategy report.
BRAND STRATEGY FRAMEWORK : : On completion of these workshops we will create your brand strategy report, which includes our insights and your brand framework, a 3 month check in, and a 6 month check in. This process can take some time to complete, and we do offer payment plans to our clients.
BRAND VISUALISATION : : Our services can also include the visualisation of your brand - Please see the details below
Name Your Brand
Naming your business is an important brand decision, and not something that should be done on a whim. It must be easy to say and recall, and it must be born from your brand strategy and story. After completing one of our brand strategy workshops, this workshop will focus solely on naming or renaming your business. We will work with you to create a name that helps to tell your brand story and is easily recalled by your customer. We then work with our trademark lawyer to ensure you have a name that can be trademarked.
WORKSHOP 1 : : Defining parametres and brainstorming - 2 hours
WORKSHOP 2 : : Following research and our process we finalise your name - 2 hours
OUR TRADEMARK SPECIALIST
By working with us you will have access to our specialist trademark lawyer, with whom we have a close working relationship. At the early stages of brand development is a good time to begin talking about trademarking your brand as it will not only protect you, but will give you an advantage. Our trademark specialist will carry out initial searches on names and logos to ensure that we do not make any costly mistakes. When we have completed your brand design, our trademark specialist will work with you to apply for a trademark, from Ireland only to worldwide, and can also put a watch on it to protect you going forward. This is particularly valuable to our clients with new and innovative ideas or products.
YOUR VISUAL BRAND DESIGN
Being able to influence and stimulate the senses of your customers can have a powerful impact on their subconscious mind. The human brain is a complex organ, and within our subconscious mind lies our feelings and emotions. In the subconscious mind we are constantly evaluating what we see, hear, read, feel and experience all around us. These are not conscious thoughts at this point, but within nano seconds, these feelings, emotions and gut reactions move up into our conscious minds and become our immediate beliefs. We learn through the prism of our vision, and this has the most influence on our subconscious.
Neurologically the part of our brains that are involved in aesthetic judgement is believed to have an integration of all of our senses, and it is where value judgements and decisions are made. When the human brain sees a brand that is aesthetically pleasing to them they are attracted to it. The opposite is also true, an unaesthetically pleasing brand will repel, and lose the trust of your audience.
What does this mean for you? In short the visual expression must express what your audience wants to see and believe. To ensure we do this we use our design thinking and brand strategy framework to solve customer pain-points, and through the process keep your brand’s personality in mind. Through our framework we know what we are trying to create, who we are creating it for, and why it matters to them. This allows us to create a design that effectively creates great value for both your business and its target audience.
Everything stems from strategy because good visual design is deliberate.
You can view our portfolio here and see how we have helped other SMEs to grow their brand and business.
BOOK A DISCOVERY CALL
If you are unsure of what you need, we recommend you book a free discovery call with us to see where you are at right now, and what your goals are. We can then recommend a roadmap for you.