Over the 30 plus years that I have been a designer, I have read many many books on everything from general design, typography, and colour, to brand strategy, journey mapping and branding.
Sometimes branding is a difficult concept for my clients to understand, mainly because it is intangible, and something that is not really appreciated until you have been through the process and worked with us. To help my clients gain a better understanding of what a brand is, I thought these three books would be a very easy read, and a good way to explain why creating a strong, professionally designed brand, is just so important to their business. To order the books on Amazon just follow the links.
The Brand Flip By Marty Neumeier
The the follow on from Zag, Marty has written The Brand Flip. In this book Marty talks about how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing. It is again an easy read with tonnes of great tips and advice.
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