Core Resource

THE SOLUTION

During the initial brand strategy sessions, we worked through the journey map of how the business intended to serve their clients. It was no surprise that the process was largely around the close relationship between the business owner and her clients. The work was completed mostly through Email and personal contact.

The importance of the brand was to convey a professional and supportive service that could be trusted with confidential information, and dedicated to the business they were supporting.

In the design of the logo the ‘RE’ was common to the word ‘Core’ and to ‘Resource’, and given the close supportive nature of the business, that was mostly communicated through Emails (email replies are prefixed by RE:), the intersection of the ‘RE’ from both words made sense to the brand.

Testimonial from the Client

I was at a crossroads with my business when I decided I needed someone with credible experience with Brand Strategy to take my business and turn it on its head and catapult me in front of the businesses that I wanted to see me. I wanted a strong brand that would to at the forefront of my competitors and visible to my potential clients. I also wanted her to understand by current business and where I wanted the business to go too.

Barbara of CUBE Design delved into my skills, experience, strengths, weaknesses. You name it, she delved right in and the result was a Brand Strategy that I could implement for my business in how I wanted it to be communicated - to be seen & heard above all the noise.

Barbara delivered above and beyond with my name change, visuals for my new brand, social media packs and business cards designs. Even now, I am in the process of developing my website and she is on hand with valuable feedback to allow my brand to be reflected on this communication platform and where my brand will be true to its design and message.

Thanks to Barbara of CUBE Design, she has delivered in spades with her industry knowledge, experience and guidance in taking my business and totally re-branding it. Her attention to detail and customer service went above and beyond the call of duty.

I handed over complete trust to Barbara to bring my business full circle with its brand strategy and by, did she deliver. Geraldine O’Brien, Business Owner of Core Resource