Mellowgoat Studio

The Client Brief

The client is a textile designer and artist working in felt. Much of her work is in soft blues, and as its felt, the work feels soft and tactile. The logo was to be simple, clean, and during the design process, it became apparent that it was better to let the work speak for itself, and so the logo is softer and more of a word mark. CUBE Design began this project with some strategy work and helped to develop the name. The Goat came from a blog that the client was already publishing, and has connections to the inspiration of her grandmother.