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The Client Brief

The client is a textile designer and artist working in felt. Much of her work is in soft blues, and as its felt, the work feels soft and tactile. The logo was to be simple, clean, and during the design process, it became apparent that it was better to let the work speak for itself, and so the logo is softer and more of a word mark. CUBE Design began this project with some strategy work and helped to develop the name. The Goat came from a blog that the client was already publishing, and has connections to the inspiration of her grandmother.

The Logo Story

Using the two ‘l’s’ in the word ‘mellow’ this logo symbolises the horns that grow on an older and more mellow or mature goat. The typographic solution is an honest, inviting and calm font, clean, simple and soft. The colours suggested are taken from images of the Artist's work.

The Project

▫ Logo and Brand Design
▫ Social Media Imagery Pack
▫ Label Design

Testimonial from the Client

Working with Barbara is an amazing experience. She is helpful, creative and always available to
give advice. She understood perfectly my art and craft background and designed an impressive
professional logo. She is very efficient and brought great clarity to the process. Barbara is a pleasure to work with and I’d highly recommend her.
Fabienne Herbert, Mellowgoat Studio, Dublin
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Brand Matters

CUBE Design creates unique visual brands for a powerful effect on your business. We want to see good branding being used to good effect. To this end we offer tips and advice in Brand Matters which we hope helps you. If you have a burning issue, just ask us.

Read Brand Matters Here

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whoops!! I do sometimes wonder about trademarking, is it a true visual search because in reality, everything has been done before. ... See MoreSee Less

City Pays US$345,000 For Rebrand, But New Logo Is C-Riously Too Familiar - DesignTAXI.com

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