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THE PROBLEM

Niamh jewellery brand is one that is designed to a very specific target audience of women who buy expensive jewellery and practice yoga, with an interest in crystals. The jewellery is designed mostly with black diamonds and sapphires.

THE SOLUTION

CUBE Design took a fashion style approach to this project, as the woman they were targeting was very specific. The logo is a very simple serif and elegant font with the diamond shape referring to the old Irish way of spelling Niamh, but keeping the 'h' in the name for ease of pronunciation. The shape refers to the diamonds which are used heavily in the jewellery designs. Along with, painted textures, patterns and a selection of images which we art directed on a photoshoot, we created a flexible brand that was very distinctive.

THE SUPPORTS

▫ Logo and Brand Development
▫ Jewellery box designs
▫ Bag designs
▫ Art directed photoshoot

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Brand Matters

CUBE Design creates unique and powerful visual brands to help your business grow and succeed. We want to see good branding being used to good effect. To this end we offer tips and advice in Brand Matters which we hope helps you. If you have a burning issue, just ask us.

Read Brand Matters Here

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And then it was all over until next year...what did I learn today? Stories are about outcomes. Tell the story. Embrace the rules. Structure it. See beyond the brief. To talk is to love, how can we dance? how can we play? Do personal projects. Sketch my gratitudes. Sketch more. Keep learning!!! #OffsetDUB #loveoffset #Design ... See MoreSee Less

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