Niamh - CUBE Design | Graphic Design and Brand Consultants

THE SOLUTION

CUBE Design took a fashion style approach to this project, as the woman they were targeting was very specific. The logo is a very simple serif and elegant font with the diamond shape referring to the old Irish way of spelling Niamh, but keeping the 'h' in the name for ease of pronunciation. The shape refers to the diamonds which are used heavily in the jewellery designs. Along with, painted textures, patterns and a selection of images which we art directed on a photoshoot, we created a flexible brand that was very distinctive.