The Cake Kitchen

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Brand matters

THE CLIENT BRIEF

Building a brand for a cake decorating business was a brave step by our client, but one that has paid off, because they now stand out as experts in the world of cake decorating. The logo had to bring in the fact that The Cake Kitchen made the actual cakes as well as the decorating of them. The audiences varied from corporate to parents buying birthday cakes.

THE LOGO STORY

The idea for the logo was to emphasise the fact that the cakes were all handmade, an important selling point, and so the 'e' of cake became the mixing bowl for the whisk. The colour pallette was chosen to reflect the colours of the icing. Various colour options were supplied for use on different backgrounds. The overall feel is fun, creative, and bright, but serious enough for corporate orders.

THE PROJECT

▫ Logo and Brand Development
▫ Stationery Design and Print
▫ PullUp Banner

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CUBE Design creates unique and powerful visual brands to help your business grow and succeed. We want to see good branding being used to good effect. To this end we offer tips and advice in Brand Matters which we hope helps you. If you have a burning issue, just ask us.

Read Brand Matters Here

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2 weeks ago

Art is an amazing experience... ... See MoreSee Less

'It's time to recognise the contribution arts can make to health and wellbeing'

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