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THE PROBLEM

The Village Cafe is a hidden gem, a tagline that has been in use for many years by the cafe who is off the main thoroughfare of Stillorgan Village. The Village Bistro is its sister restaurant in Terenure. The challenge for CUBE Design was to develop a flexible brand system that could be interchanged and work across both the Cafe and the Bistro.

THE SOLUTION

Our solution to the problem was to develop logos where the typography remained consistent, and a series of illustrations were used with each logo, and mixed up as required. For example the coffee cups have coffee beans as the illustration, whereas the cafe logo is with the garlic, and the bistro logo is with the onion. The illustrations can then be used in isolation around the brand collateral, for example on the menus and tent cards. Within two months of the new brand being implemented, the cafe owner was able to tell us that their turnover had increased as a direct result of the rebrand.

THE SUPPORTS

▫ Logo and Brand Development
▫ Menu Design and Print
▫ Stationery Design and Print
▫ Coffee cup design
▫ Signage and PullUp Banner

Testimonial from the Client

Thanks again for all your work and genuine interest in growing our brand.'Michael Kinsella, Owner of The Village Cafe
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Brand Matters

CUBE Design creates unique and powerful visual brands to help your business grow and succeed. We want to see good branding being used to good effect. To this end we offer tips and advice in Brand Matters which we hope helps you. If you have a burning issue, just ask us.

Read Brand Matters Here

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