Strategic Brand Design Workshops
OUR BRAND STRATEGY AND DESIGN WORKSHOPS
Working with ambitious entrepreneurs and challengers to the marketplace, I enable them to gain clarity for their business through the development of a brand strategy and architecture that connects to their business model. Once the strategic direction and purpose has been defined, I use visual powers to activate the brand in the subconscious mind of the audience through brand styling, logo design, and various visual communication pieces.
To work with us the best place to start is with a conversation. book a free discovery call here and we can discuss where you are at and where you need to get to, what are your business goals and ambitions. We will then advise you of the best way to achieve that.
We offer workshops from short CUBEd workshops to a full investigation of the brand through our signature series. Let's talk and we can advise you.
BESPOKE BRAND AUDIT
Are you a business leader who is unsure of where your current brand sits, or how is it coming across to your audience? Take advantage of this bespoke brand audit, where we will carry out a discovery workshop with you, and follow up with our research findings, and provide you with full results and our insights of those findings, which will allow you to see some direction and know the next steps you need to take.
DISCOVERY WORKSHOP : : Brand Audit Discovery - 2 hours
PRESENTATION OF RESEARCH : : Brand Audit Research and Directions - 2 hours
Our workshops support ambitious entrepreneurs and leaders who struggle to define their purpose, or to tie various threads of their business together in a way that connects to their audience in a meaningful way. You may be changing focus, changing audience, losing market share or pursuing business growth, taking over the family business or find yourself competing on price and not on your value. These are the businesses who benefit from our strategic approach to positioning, repositioning or rebranding their business.
SIGNATURE SERIES BRAND DEVELOPMENT : : The Signature Series of Workshops are tailored to your needs but typically include;
WORKSHOP 1 : : Brand Audit Discovery - 2 hours
WORKSHOP 2 : : Brand Audit Research Feedback and Directions - 2 hours
WORKSHOP 3 : : Defining Your Brand Values and Differentiation - 3 hours
WORKSHOP 4 : : Defining your Brand Culture and Customer Journey - 3 hours
WORKSHOP 5 : : Working with Brand Archetypes - 2.5 hours
WORKSHOP 6 : : Target Audience Profiling and Competitor Analysis - 2.5 hours
WORKSHOP 7 : : Defining Your Mission Vision and Purpose - 3 hours
BRAND ARCHITECTURE : : Should your brand development require this, we can add this to our Signature Series workshops. It involves additional research and workshops to define your brand architecture against your business structure, building an eco system of value and trust for your audiences.
BRAND STRATEGY MANIFESTO : : On completion of the Signature Series workshops we will create your brand strategy manifesto, which includes our insights and your brand framework, a 3 month check in, and a 6 month check in. This process is flexible and agile, and we do offer payment plans to our clients.
CUBEd WORKSHOPS : : If you are not ready to take on our full Signature Series, we can help you in specific areas of developing your brand through our mini CUBEd workshops. An example might be a workshop that helps you hone in on your ideal audience, or one that helps you define your brand values, or business culture. Book a call with us here and find out more.
BRAND VISUALISATION : : We can create your logo design, your brand styling, look and feel, we can design the communication pieces you need to support your customer’s journey with you. We base our designs on the brand strategy work you complete with us so that the right perception of your business is communicated to your audience.
Name Your Brand
Naming your business is an important brand decision, and not something that should be done on a whim. It must be easy to say and recall, and it must be born from your brand strategy and story. After completing one of our brand strategy workshops, this workshop will focus solely on naming or renaming your business. We will work with you to create a name that helps to tell your brand story and is easily recalled by your customer. We then work with our trademark lawyer to ensure you have a name that can be trademarked.
WORKSHOP 1 : : Defining parametres and brainstorming - 2.5 hours
WORKSHOP 2 : : Following research and our process we finalise your name - 2.5 hours
OUR TRADEMARK SPECIALIST
By working with us you will have access to our specialist trademark lawyer, with whom we have a close working relationship. At the early stages of brand development is a good time to begin talking about trademarking your brand as it will not only protect you, but will give you an advantage. Our trademark specialist will carry out initial searches on names and logos to ensure that we do not make any costly mistakes. When we have completed your brand design, our trademark specialist will work with you to apply for a trademark, from Ireland only to worldwide, and can also put a watch on it to protect you going forward. This is particularly valuable to our clients with new and innovative ideas or products.
YOUR VISUAL BRAND DESIGN
The human brain is a complex organ, and within our subconscious mind lies our feelings and emotions. In the subconscious mind we are constantly evaluating what we see, hear, read, feel and experience all around us. These are not conscious thoughts at this point, but within nano seconds, these feelings, emotions and gut reactions move up into our conscious minds and become our immediate beliefs. We learn through the prism of our vision, and this has the most influence on our subconscious.
Neurologically the part of our brains that are involved in aesthetic judgement is believed to have an integration of all of our senses, and it is where value judgements and decisions are made. When the human brain sees a brand that is aesthetically pleasing to them they are attracted to it. The opposite is also true, an unaesthetically pleasing brand will repel, and lose the trust of your audience.
What does this mean for you? In short the visual expression must express what your audience wants to see and believe. To ensure we do this we use our brand strategy framework as the foundations onto which to build the visual communications of the brand. Through brand strategy we know what we are trying to create, who we are creating it for, and why it matters to them.
Everything stems from strategy because good visual design is deliberate.
You can view our portfolio here and see how we have helped other SMEs to grow their brand and business.
BOOK A DISCOVERY CALL
If you are unsure of what you need, we recommend you book a free discovery call with us to see where you are at right now, and what your goals are. We can then recommend a roadmap for you.