My Story

My name is Barbara, and I am the founder and award winning creator of CUBE Design. With over three decades of design experience, I have seen the sector transformed from the pre Apple Mac days of Letraset, Rubylith and scalpels to creating designs that work on multiple digital platforms as well as traditional media. What hasn’t changed during this time are my core values of professionalism, trust-based relationships and delighting my clients with creative solutions. CUBE Design works by bringing together teams that are appropriate for the project, working with trusted and valued associates in copywriting, web development, design, and other supporting sectors.

After studying Visual Communications in the College of Marketing and Design in Dublin, I moved to London where I qualified in Advanced Book Design with the London College of Printing. During my London years, I worked for Bedford Square Press, a social issues publishing house, before it became part of a large charitable organisation, NCVO, where I continued to work as the sole designer for the organisation. My work for NCVO gave me a broad range of design experience from working on small leaflets and brochures to exhibition work, posters and monthly magazines with nationwide delivery in the UK. My eventual involvement with a rebranding exercise for NCVO, and my experience there, led me to set up CUBE Design in 2008. My focus has always been to work with small businesses on their brand, giving them the tools to be perceived as they would like to be by their ideal clients, to show up and create meaning for their clients, and give them clarity on their purpose and direction.

I am a Level C certified brand architect, the first in the Republic of Ireland, and the first of 40 odd around the world. I have been personally trained by global expert and established author of all things branding, Marty Neumeierand his partner in business Andy Starr. As a result of our training with Level C, I am now part of an international community of brand experts who I collaborate with, and I remain continually inspired by, and guided by Marty and Andy. 

I am also an accredited thought leader in brand design with the All Ireland Business All Stars Foundation, for the third year in a row.

As a professional member of the Institute of Designers in Ireland (IDI), I adhere to their code of conduct and best practices for designers. I keep up to date with developments in the design profession through participation in Design Enterprise Skillnet events and training. I am also a member of the The Irish International Business Network (IIBN), The Networking Hub, and the The Venture Business Network.

On a personal level I live locally to my studio in Dún Laoghaire with my adult family and Ollie the crazy lovable dog. As a keen artist I also paint with many different mediums, including hot and cold wax painting, and was at one point, exhibiting and selling in local galleries. I also like to spend time living and working in France.


Would you like to talk?

If you have a burning question where a quick consultation would help you to solve your problem, you can book a consultation with me here

If you are unsure of your next steps, avail of a conversation with me which you can book here.

I look forward to meeting you.