Our Story

Barbara is the founder and award winning creator of CUBE Design and its visual brand consultant. With over three decades of graphic design experience, Barbara has seen the sector transformed from the pre Apple Mac days of Letraset, Rubylith and scalpels to creating designs that work on multiple digital platforms as well as traditional media. What hasn’t changed during this time are Barbara’s core values of professionalism, trust-based relationships and delighting her clients with creative solutions. CUBE Design works by bringing together teams that are appropriate for the project, working with trusted and valued associates in copywriting, web development, design, and other supporting sectors. 

After studying Visual Communications in the College of Marketing and Design in Dublin, Barbara moved to London where she qualified in Advanced Book Design with the London College of Printing. During her London years, she worked for Bedford Square Press, a social issues publishing house, before it became part of a large charitable organisation, NCVO, where Barbara continued to work as the sole designer for the organisation. Her work for NCVO gave her a broad range of design experience from small leaflets and brochures to exhibition work, posters and monthly magazines with nationwide delivery in the UK. Her eventual involvement with a rebranding exercise for NCVO, and her experience there, led her to set up CUBE Design in 2008. Her focus has always been to work with small businesses on their brand, giving them the tools to be perceived as they would like to be by their ideal clients, and clarity on their purpose and direction.

Barbara is a Level C certified brand strategist personally trained by global expert and established author of all things branding, Marty Neumeierand his partner in business Andy Starr. As a result of our training with Level C, we are now part of an international community of brand experts who are continually inspired by, and guided by Marty and Andy. 

Barbara is also an accredited thought leader in brand design with the All Ireland Business All Stars Foundation, and for the second year in a row, has been awarded the title of Brand Design Personality of the Year 2021. 

As a professional member of the Institute of Designers in Ireland (IDI), Barbara adheres to their code of conduct and best practices for designers. She keeps up to date with developments in the design profession through participation in Design Enterprise Skillnet events and training. Barbara is also a member of the The Irish International Business Network (IIBN), The Networking Hub, and the The Venture Business Network.

On a personal level Barbara lives locally to her studio in Dún Laoghaire with her adult family, where she project managed the build of their family home. As a keen artist she also paints with many different mediums, and was at one point, exhibiting and selling in local galleries. Barbara also likes to spend time living and working in France. 


Would you like to talk?

If you have a burning question where a quick consultation with us would help you to solve your problem, you can book a consultation with us here

If you are unsure of your next steps, avail of a conversation with Barbara which you can book here.

We look forward to meeting you.