Where Strategy Meets Soul. And Then Sets It on Fire.


I’m Barbara — founder of CUBE Design, certified Brand Architect, creative rebel, and unapologetic champion of small businesses with big ideas.

I didn’t start with brand strategy. I started with logos. Clean, clever, good-looking design. But I kept asking questions no one else seemed to ask: Why this? Who’s it for? What story are we telling — and is anyone listening?

Then came the book that flipped the switch: The Brand Gap by Marty Neumeier. That one spark led me to train directly with the man who taught Steve Jobs about brand — and become Ireland’s first Level C Certified Brand Architect. Since then, I’ve been fusing creative design with strategic depth and sustainable thinking to help brands stop blending in and start showing up like they mean it.

With over 30 years in design, I’ve seen the industry shift — and I’ve shifted with it. A logo might turn heads, but a meaningful brand moves people. That’s where I come in: helping you craft a brand that’s as smart as it is stunning, rooted in purpose, and built for long-term impact.

Alongside my Level C creds, I hold a master’s-level education in Sustainable Design, and I bring that ethos into everything I create — human-centred, planet-conscious, and future-facing.

Brands can no longer force feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Emmanuel Probst, Thought leader in brand, Author

Light Your Spark

I’ve been honoured with six Business All-Star Awards, became a Fellow of the All Ireland Business Foundation, and even found myself in the pages of Branders Magazine (still a bit surreal, tbh). But what really drives me? Seeing a founder’s vision come to life — and watching their business light up as a result.

When I’m not guiding brands or hosting workshops, you’ll find me painting, roaming through France, or maybe shouting at a Dublin match. Every experience fuels the work I do — helping visionary businesses like yours turn sparks into strategy, and strategy into something unforgettable.


Let’s make your brand impossible to ignore.

Accreditations and Accolades

Certified Brand Architect – The FIRST and ONLY Certified Brand Architect in the Republic of Ireland in May 2022, awarded by Level C and Global Leader of Brand Design, Marty Neumeier. To achieve this qualification I have been personally trained by Marty Neumeier, and worked on international teams of designers to create a Super Bowl advert for Barnes & Noble, and rebrand Dr. Oetker’s Frozen Pizza division.
Level 9 in Design for Sustainability and the Circular Economy – Achieved in 2024, through my professional body the IDI, and Design Skillnets I was given the opportunity to study sustainability in design and apply it to my strategic and visual practices. This qualification was issued from the Technical University Shannon, TUS.
Fellow of the All Ireland Business Foundation Business All Star for 5 years and Fellow of the AIBF. This accreditation assures customers I am a customer centric and trustworthy business
Professional Member of the Institute of Designers in Ireland (IDI). I have been a member since returning to Ireland and setting up CUBE Design in 2008
Winner of the Prestige Business Awards 2021, 2022 and 2023. Prestige is a UK Based Business Awards Company where you win on merit of submission. – Graphic Designer of the Year 2021, Brand Specialist of the Year 2022, and Digital Design Specialist of the Year 2023
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Let’s Create a Spark