Hello. I am Barbara Monahan, the harmonious disruptor who quietly challenges traditional thinking to guide firefighting founders, CEOs and leaders to a future of clarity to build trust, rewiring for innovation and differentiation, through sustainable and human centred brand design.

Are you a visionary business leader seeking to bridge the gap between short–term fixes and your long–term strategic future? Your voice matters. Let’s embrace the power of creativity and innovation to amplify the sustainable growth of your business…

…I’m listening.

If you change the way you look at things, the things you look at change.

Wayne Dyer

Author and Motivational Speaker

Are you losing sight of your vision because you are caught up in the rushed cycle of short term activities to keep everything running smoothly? Have you had time to step back and take an overview of your business to think about why you matter to your customers and stakeholders? Have you noticed customers being confused or walking away? Do you have fierce competition from your opposition in the market?

As a creative thinker I will collaborate with you to find solutions that uncover issues like stagnation, the wrong perception of your business, customer attrition, competition setbacks, employee engagement, team alignment, and toxic or broken business culture. Together, we will discover ways to champion advocates, and win against your opposition, creating happy engaged teams, and happy engaged customers.

Envision a future that captivates your audience, builds unbreakable trust and creates lasting meaning and value, where you no longer waste time and money on misdirected campaigns, and customers never walk away again. I can help you to find your vision and purpose again.

‘…from our experience with CUBE Design I would say, good branding grows businesses…it directs our sales strategy and will continue to going forward…’

Alan Bracken, CEO Echo Media

7 Steps to Brand Clarity

1. Brand Guides You to Purposeful Clarity

How do you know where you are going if you do not have your path mapped out? How do you promote and sell your products and services if you do not know why you are doing what you? Do you have a purpose beyond making money, a purpose that matters to your customers? Are you able to tell your story?

2. Brand Defines Your Business Culture

Every leader dreams of an engaged and happy team. Building that team is hard, but it begins with creating a strong culture, and activating what you stand for and against. When your culture is broken or toxic, your customers see it, trust is lost, and they walk away. For every business decision you make, you need to know your purpose and values, which are built into in your business culture. This helps you to attract and retain the right employees and partners to your business, and have loyal and engaged customers who become brand advocates.

3. Engage Customers and Build Loyalty

Brand is the connector that works with your business strategy and informs your short term activities, like marketing, logo design and PR. Trust is the key, but trust is an emotion, and not something tangible or data based. How do you build that trust with your audience? Do you know who that audience is? Trust is built in the subconscious mind of your audience. By finding your authentic purpose to connect to your ideal audience, you build trust through the creation of value and meaning. 

4. Consistency Builds Brands

Consistency in behaviours, voice, character, and in the visual expression of your business, is the key to connect your value and meaning to your audience. Consistency helps you to tell your brand story to your audience. Much of the perception happens in their subconscious mind. Our subconscious is where thoughts and feeling live. It takes nano seconds for these thoughts and feelings to bubble up to the conscious brain, where they become beliefs. By being consistent, you are repeating your value and meaning in the customers brain so that they attach what you can do for them to that consistent expression of your brand. 

5. Brand Builds Trust

Trust is an emotion, and every communication and interaction with customers is a step towards building trust. As soon as you do or say something that deviates from what you stand for, your audience will reprimand you for it, and potentially walk away to your opposition. Staying on brand in every business decision is key to controlling the perception of your brand and building trust.

6. Brand Differentiates You

You need to show your audience what you can do for them, and why it matters to them. There will always be opposition and challengers in the market, but the important piece is, to make your business uncopyable, and move to a place where there is white space to play and stay relevant to your audience. Find your differentiation, and you will leave your opposition in your wake.

7. Brand Clarifies Your Marketing

Do you know if your sales team are communicating in the same voice to your audience as your marketing team is doing on social media? Are your teams able to interact with customers autonomously in a way that creates advocates? If your messages and interactions are inconsistent you are confusing your audience. Before you amplify your business by marketing it, you should look to gain clarity of purpose and develop your brand first, so that, your marketing can then amplify your truth in an authentic and engaging way to add value to the right audience.

What is Your Next Step?

As the first certified brand architect in the Republic of Ireland, I would love to help you refocus your business to amplify growth, through purposeful brand design. Let’s have a conversation.

What My Experience Can Offer You

Brand Matters

We like to share our expertise, and publish articles to give you insights to the world of brand. Follow us here.

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