

Led by certified Level C brand architects, Barbara Monahan and Meg Donovan (Kypena), UnBox™ is a strategic brand transformation powered by creative energy and guided insight, for founders and teams ready to stop second-guessing and start leading. Meg and I are both trained through all 5 levels of Level C, to the same standard. No jargon, no hype — just trusted guides.

The two partners of UnBox are champions in the toughest and most advanced brand program in the world. This is one of those collaborations in which 1+1=11.
Marty Neumeier, co-founder of Level C and author of THE BRAND GAP
Programme Overview
With every UnBox™ programme, you’ll work directly with both Barbara and Meg. Together, they bring decades of experience — Barbara’s 35+ years helping founders capture the moments that matter in small businesses, and Meg’s 25+ years empowering larger teams to manage meaning and drive brand consistency at scale.
What You’ll Gain
- Clarity: Identify what sets your brand apart, who you are beyond money, what you stand for in the eyes of your audience, and why.
- Alignment: Rally your business or leadership team around a compelling story and a clear guiding principle.
- Action: Using our guidance and practical tools, cohort businesses leave with their brand on one page; leadership teams leave with a shared roadmap for how the brand shows up day to day.
For Investors & Scaling Hubs
Bring us a cohort, and we’ll do the rest. UnBox™ is built for investors with portfolio businesses, and scaling hubs ready to put their community through a shared brand programme. Each business pays its own way, the hub or investor simply makes the introduction. Across a series of live workshops, every founder works through the same guided process alongside peers at a similar stage, and walks away with their brand on one page.. Apply now.
For Leadership Teams
Struggling with communication, culture, or the same problems resurfacing again and again? UnBox™ brings your leadership team together to break down silos, clarify what your brand truly stands for, and co-create a clear, actionable vision for how it shows up, inside and out. Co-led by Barbara and Meg, this is where a fractured team becomes one story. Apply now.
For Teams Across the US and Europe
Working across both markets? Between us, we’re the ideal international solution — Barbara in Ireland, Meg in the US, both trained to the same standard, guiding one shared brand conversation no matter where your team sits. Apply now.
Are You Ready?
This isn’t for everyone — and that’s the point. What you get out is what you put in. If you’re an investor or hub ready to bring your cohort, or a leadership team ready to do the work, let’s talk. Apply now.
Are You Ready?
This isn’t for everyone – and that’s the point.
What you get out is what you put in. If you’re ready to engage and do the work…hit the button and apply.

