You won’t find generic canvasses or templates here. These are the stories from some of my clients, who were at a point of change in the market, some were entering a more premium market, some had a change in the market that meant attracting a different type of client, and some didn’t know how to tie many strands of the business together coherently. The identity and presentation of the businesses were still speaking of their past, and didn’t know how to become their future. I supported them to design and manage the change, because behaviour follows design.
With a background in graphic design, publishing, design and systems thinking, I challenge traditional thinking and support my clients to close the gap between who they have become, and how they are perceived, supporting them to to build belief.
These case studies show what happens when strategy meets soul, and design becomes a weapon of truth, not wallpaper.
Everything stems from brand strategy, because good visual design is deliberate.
Sean Adams, Designer
“I found Barbara’s work thoughtful, perceptive, and very effective. She helped me see my business from a communications and client perspective, and pinpoint what was distinctive about my approach…being good is not enough. You also have to be understood. Barbara helped me achieve that and continues to support me as I implement the brand”.
