Seán Kelly was trading as Crypto Saoirse — a name rich in Irish meaning freedom, but lost in translation across borders. He was offering crypto education using platforms outside his control, and targeting a broad, undefined market. The result? Confusion, misalignment, and missed opportunity. He knew there was something bigger in him — he just couldn’t leap toward it alone, he needed an outside view.

Where We Brought Value

• Brand Strategy

• Brand Naming

• Visual Expression

• Messaging and Tone

• Designing Services

• Credibility Through Clarity

Akrido brand design by CUBE Design roll up banners, financial brand

What That Value Means

  • Brand Strategy: Repositioned Seán as a specialist in crypto and digital assets wealth for high-earning, high-ambition individuals, primarily men looking to create legacy

  • Naming: We created Akrido — Esperanto for ‘grasshopper’ — the grasshopper symbolising bold leaps, guided by wisdom

  • Visual Expression: Crafted a mature, elevated brand identity with the grasshopper as a modern totem, with clean lines, confident typography, and no crypto clichés

  • Messaging and Tone: Ditch the hype. We built a voice around authority, insight, and control, and a tagline ‘Decrypt Your Digital Assets Potential’.

  • Offer Structure: Co creating with Seán we developed services to reflect his ambition and vision for the business with escalating access, exclusivity, and transformation

  • Credibility Through Clarity: We built the opposite to the tacky crypto image by designing a clean, high–trust brand that speaks to investors, not gamblers

 

The Vision

To make crypto credible — a sophisticated space where curious professionals can learn, invest, and build wealth without shame, doubt, or BS. Akrido is the bridge between confusion and control. Wisdom in your pocket. Strategy in your corner.

 

The Brand Solution

We gave Seán the power to leap beyond his limits. From a messy, misunderstood brand to a high–rust identity with serious traction, Akrido now attracts the right kind of investor — informed, aspirational, and ready to grow. It’s not just about crypto, we took a common name and carved out a brand with ownership, depth, and distinction.

‘The whole process was really enjoyable and it’s amazing how it all comes together. I could not be happier with the result. It’s a really good process that Barbara has. After the rebrand we saw a big improvement in the revenues coming in, from the right type of customer.’

Sean Kelly, CEO Akrido Digital Assets
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