We work directly with businesses, conducting workshops online or in person, to align your brand with your business model, defining and enhancing your brand while fostering clarity and trust. Collaborating with my associates expands the workshop’s potential scope.
What if You Could Answer These Questions;
- Why are you in Business beyond making money?
- Who are you in business for?
- Why does it matter to them?
7 Steps to Purposeful Clarity
Step 1 : Framing
We begin by framing the brand and bringing into focus where the problems might be.
Step 2 : Research and Brand Audit
After researching your brand landscape, your competitors and audiences, I come back to you to report what I see and we discuss potential scenarios to explore
Step 3: Collaborative Workshops and Brand Playbook
We go through a series of collaborative workshops with you and your team, to gather the information that allows us to design an impactful brand. We can start with brand audit workshops, or problem framing workshops, and work our way through designing every aspect of your brand from culture to customer.
Step 4: Brand Implementation
We discuss how to implement your brand, how will it play out in your communications? How will you measure it’s success? We decide the communications to focus on, and by engaging with my partners and managing the process for you, it becomes easier for you to implement.
Step 5: Naming the Brand
I help you name the brand if need be. I will take you through my naming process, which involves legal searches to ensure availability and trademarking potential.
Step 6: Visualising the Brand
I visualise your brand by designing a logo, and the styling around it, for example your colours, patterns, typography and imagery. You will also get a brand playbook, showing how to use the visuals and the strategy together.
Step 7: Brand Coaching
I give you the option to hire me as your brand coach, which enables you to free up your time, while I manage the implementation of your brand, by working with my associates to create marketing plans, working with content creators, printers, and designing the touchpoints to activate the brand.
My Associates
As an independent consultant, I offer you unparalleled flexibility and direct access to me. When I commission and collaborate with my trusted associates on your project, I take full responsibility for managing the entire process. This assures you of impeccable quality, and knowledge and expertise in dealing with printers, sign makers and the like. By addressing any issues that arise, I have the expertise to deal with them, and although I will keep you informed, I will spare you the minor details, and only bring to you what you need to know, which frees up your time and gives you peace of mind that it is all in hand.
Engaging a Brand Collective
Pictured above are collaborative partners Adele Kelly, Barbara Monahan, and Yvonne Lugtenburg with Andy Starr of Level C.
Photo: Courtesy of Level C.
Working as a collective, we can bring together the wisdom and experience of other certified brand architects, all Level C qualified, based in Europe and the UK, who combine differing experiences with creativity and innovation. Together we serve to create impactful brands for ambitious entrepreneurs and visionaries in the marketplace, in a time where customer behaviours are dramatically changing.
Our collective works alongside each of our businesses where we can scale up or down depending on the scope of the project and what the client needs are.
Pictured here are some of my Level C collaborators with Andy Starr, one of the (not as famous as Marty but just as good) founders of Level C.