The design world has evolved, and embracing brand strategy is now essential. While aesthetics remain a powerful driver – capable of making or breaking trust in the subconscious mind of your audience – the visual expression of the business must be grounded in purpose. After crafting the strategic direction of the brand, I help businesses visualise and bring their brand to life, ensuring every element aligns with their goals and connects meaningfully with their audience. This holistic approach bridges creativity and strategy, sparking transformations that have a lasting impact.

Now as I reach over three decades in the business, I have been incredibly lucky to be where I am today. Among my proudest achievements, apart from being a Level C Brand Architect, are winning the Business All Star Award five times, and being named a fellow of the All Ireland Business Foundation (AIBF)  Being published in Branders Magazine, was an unexpected but wonderful surprise.

My passion for art, my love of painting and drawing, my ten year experience living and working in London, and the many months I spend in France, continually inspire my work and how I think. These experiences allow me to see the world differently, bringing fresh perspectives to every project. I have found what I am truly passionate about, and I enjoy every single day of my work, helping businesses unlock their potential and create something extraordinary.