I guide businesses from scale-up to mature phases of business. Those that may be about to embark on a successful journey with investors on board, or they have reached a plateau and risk stagnation or demise. By fostering innovation and clarity I help these businesses to create value and meaning for their audiences.
Through targeted workshops, I transform businesses, reshape value, and realign brand and business models. My role involves building trust internally and externally, helping businesses to build sustainability into their brand, and collaborating with expert associates to deliver long-term solutions. Whether online or in-person, I tailor my approach to your specific needs and growth stage, allowing you to focus on your vision while I manage the practical and creative aspects of brand development and business innovation.
What if You Could Answer These Questions;
- Why are you in Business beyond making money?
- Who are you in business for?
- Why does it matter to them?
7 Steps to Purposeful Clarity
Step 1 : Framing
We begin by framing and bringing into focus where your business sits now and research to discover potential ideas to explore. You can start the process by taking my free brand audit here
Step 2 : Research and Exploration
After researching the landscape you currently sit in, researching your competitors and audiences, I come back to you to report what I see and we discuss potential scenarios to explore where you should look to build growth.
Step 3: Collaborative Workshops and Playbook
We go through a series of collaborative workshops with you and your team, to gather the information that allows us to co-create an innovative solution and design an impactful brand. We will explore beyond the usual audiences and competitors, delving into your culture to forge deeper connections with customers and stakeholders. And because I believe in creating a better world, I will guide you into weaving sustainability into the very fabric of your brand’s story.
Step 4: Brand Implementation
Through we will chart the course for your brand’s journey. How will its voice resonate through your communications? What milestones will mark its success? We’ll focus our creative energies on the most impactful channels, and draw on the wisdom of my associates. As your guide, I’ll navigate the implementation process, smoothing the path and transforming challenges into opportunities for growth.
Step 5: Naming the Brand
During our brand development, we may discover the need for a new name — sometimes right away, sometimes later in the process. When this happens, I’ll guide you through a naming process that includes legal checks for availability and trademark potential. A name is crucial for grabbing attention and shaping perceptions of your business. We’ll use insights from human behavior and psychology to create a name that truly resonates with your audience.
Step 6: Visualising the Brand
I’ll bring your brand to life visually, crafting your logo and developing a cohesive style that includes colors, patterns, typography, and imagery. You’ll receive a brand playbook that shows how to blend these visuals with your strategy. I’ll also coordinate with designers, copywriters, marketers, and PR professionals to create your communications and campaigns, ensuring they align perfectly with your brand identity. This collaborative approach ensures a consistent and powerful brand presence across all channels.
Step 7: Brand Coaching
As your fractional chief brand officer, I’ll continually monitor and refine your brand’s performance. Through regular check-ins, workshops, and audience surveys, we’ll ensure your brand stays relevant and valuable. I’ll help you make informed decisions and adapt to changing markets while staying true to your brand identity. Working with my network, I’ll also oversee the creation of marketing plans, content, artwork, and other brand touchpoints to keep your brand active and thriving.
My Associates
As your consultant, I offer direct access and flexibility while managing the entire project process. I collaborate with skilled associates, ensuring high-quality outcomes and relieving you of day-to-day stress. My expertise in design allows me to ask the right questions and achieve optimal results. I’ll keep you informed on key decisions without burdening you with minor details, always seeking your approval on important matters.
Engaging a Level C Brand Collective
Photo: Suzanne Fells
As a Level C certified brand architect, I am part of a community of similarly trained designers and storytellers across Europe, USA, and the UK. Through continuous collaboration on projects, we can leverage our diverse corporate and SME experiences, to fostering even greater creativity and innovation.
In today’s business landscape, where empathy is crucial, we help align your teams, connect with customer needs, drive growth, and create positive impact for your business, your people, and the planet.
We work flexibly alongside CUBE Design, tailoring our approach to your project’s scope. Our collaborative model ensures diverse perspectives, minimises natural human bias, and provides comprehensive solutions, particularly beneficial for larger groups.