When Akrido started working with me, they were called Crypto Saoirse, and were using a third party platform to deliver their knowledge. My job was to pull the fractured pieces together as cohesive brand that connected to the right audience. This involved a renaming, brand strategy and the visual branding.
This business was about educating their clients to make better decisions when investing in crypto currencies. The ideal clients were astute business people with wealth to invest, but crypto was an investment that saw them needing the knowledge and experience of Akrido to guide them.
The Brand Solution
Akrido is Esperanto for Grasshopper, and a Grasshopper symbolises taking a leap of faith with wisdom behind you. And that is what Akrido Digital Assets does, it facilitates you to invest in a currency that is new and modern, but is not fully understood, and may be volatile, but with Akrido’s expertise, knowledge and research, you can reduce your risk and increase your wealth, leading you to a happy retirement. Esperanto is a universally understood, non territorial language. Crypto currencies are also non territorial so this made sense.
This idea permeated every aspect of the brand. To be taken seriously in the marketplace, brand needed to stand out from the visual language that was surrounding crypto currencies at the time. That was not hard, but the brand had to have an element of ‘can I trust this brand’ built into it. It was important that it was ‘financial’ in look and feel, and the logo was a clean serious design. The logo was designed in the shape of a grasshopper, with the back leg being the ‘A’ of Akrido, and the ‘o’ the head.