When Andriy from Ozone arrived, he was stuck in a game of losing — wasting money on Google ads, aping competitors, even strategising a jump in the direction of security simply that is what his competition was doing. But that wasn’t the truth for Ozone. Below the noise was a company founded on something extraordinary: trust, loyalty, and cleaners so excellent that clients referred to them as family. The only issue? No one had a clue about that yet.
Where We Brought Value
• Brand Framing
• Finding Differentiation
• Finding Brand Values
• Finding True Purpose
• Map the brand to the business
• Brand messaging
• Website Design
• Tweaking Master Files
What That Value Means
- Brand Strategy: Refocused the company on its true value — people, loyalty, and daily excellence customers could sense
- Client Research: Uncovered that the power of Ozone wasn’t in the cleansing — it was in the clients’ trust in them. And that influenced the entire brand messaging
- Positioning: Steered Ozone from copycat strategies and encouraged them to lean into what their competitors simply couldn’t do – relationships, dependability, and a personal touch
- Naming: Suggested reinstating clarity by referring to it as Ozone Commercial Cleaners instead of the generic “Ozone Group”
- Messaging: Positioning Ozone as the partner that facilities managers can trust — a firm that returns clients’ time, peace of mind, and authority
- Visual identity: The visual identity retained Ozone’s strong existing logo to preserve brand recognition. The color palette was refreshed by reducing heavy navy tones and introducing lighter, airier visuals that conveyed a sense of freshness and cleanliness. Outdated, gloomy imagery – ike shadowy corners and drab carpets – was replaced with bright, breathable spaces that reflected the spotless standards Ozone is known for.
The Vision
To be the most reliable and compassionate cleaning partner in the commercial world — not only removing dirt, but restoring peace of mind, with service rooted in empathy, integrity, and daily excellence.
The Brand Solution
We encouraged Ozone to put an end to chasing competitors and to begin leading with their truth. By reorienting the brand towards what truly counted — people, trust, and understated consistency — we provided them with a way and a tweaked identity to grow with pride. The new Ozone does not scream to be heard — they are remembered for the way that they show up. With consistency, and with care.