ProRes was viewed as simply another flooring firm — industrial, resin-based, trapped in the world of pharma. But beneath the surface lay something with the power to transform. The owner, Ian Davies, had a vision: to ride the wave of sustainable flooring across Ireland. Ian was the sole manufacturer of Durabella, a beautiful terrazzo product with circular credentials. He simply didn’t understand how to promote it — or how to escape the resin trap.
Where We Brought Value
• Brand Framing
• Audience Clarity
• Visual Expression
• Messaging
• Customer Psychology
• Website and Touchpoints
What That Value Means
- Brand Strategy: Redefined ProRes as a sustainability-focused disruptor in the flooring market
- Audience Clarity: Segment the audience into two distinct groups — industrial/commercial and design-conscious specifiers — and deliver specific messaging to each
- Visual Expression: Created a strong, contemporary identity with attitude and credibility — replicated throughout branded clothing, vans, and collateral
- Messaging: Craft a strong story of sustainable powerful performance, changing the way people think from factory floors to architectural finishes
- Customer Psychology: Built emotional draw by demonstrating that sustainability and beauty can be achieved together in a high-performing flooring
- Website & Touchpoints: Provided a cohesive web presence with solid copy, imagery, and planned flow to convert architects, designers, and contractors equally
The Vision
To be the name behind Ireland’s finest, sustainable, high-performance floors. Not a trend follower, a trendsetter. A partner to the vision–driven architects and builders who are creating the spaces we live and work in every day.
The Brand Solution
We didn’t simply put a facelift on ProRes. We gave them the voice, the tools, and the language to sit at the design table — without sacrificing their attitude. From terrazzo to storytelling, this is a company no longer hiding behind the veil of resin. It starts with truth, it starts with beauty, and it starts with rebellion.