The organisation had grown from Lorna Byrne’s spiritual presence, teachings, and community work — but behind the scenes, it was fragmented. The Sanctuary, the Children’s Foundation, and Lorna’s offerings operated separately. Communications were inconsistent. Audiences felt unclear, and the future felt uncertain. With Lorna now in her 70s, they needed the brand to carry forward her light.
Where We Brought Value
• Brand Strategy
• Brand Architecture
• Brand Naming Structures
• Visual Expression
• Website Design and Architecture
• A Brand to Support Succession
What That Value Means
- Brand Strategy: Reframed the foundation’s mission into a shared, soul-centered ecosystem
- Naming: Unified everything under one banner — The Seraph Foundation – one soul aligned name
- Visual Expression: Designed a brand rooted in light, love, and interconnection — no fluff, no dogma
- Website Architecture: Built a complex but intuitive international digital hub for donations, event bookings, book sales, volunteer sign-ups, and spiritual connection — all in one place
- Succession Planning: Positioned the brand to survive and thrive beyond a single person, creating room for future teachers, community ambassadors, and shared leadership
The Vision
To become a living, breathing foundation of healing — not bound by one lifetime, but carried forward through love, shared leadership, and meaningful impact. A sanctuary for the soul, wherever it’s needed.
The Brand Solution
We transformed a founder–led brand into a sustainable movement. With one clear identity, one central purpose, and a website that serves seekers across the world, the Seraph Foundation now has the strength to grow, the clarity to lead, and the soul to last.