As your fractional chief brand officer, I guide the implementation of your brand strategy across all touchpoints. My role combines wisdom and creativity to:
- Ensure effective execution and progress of your brand in every aspect
- Monitor brand implementation through audience surveys and other assessment methods
- Help you adapt to changing landscapes while maintaining brand consistency and alignment
- Manage the creation of supporting communications projects and services, including copywriting, design, photography, and video, through my network of associates
- Shield you from the burdens of managing an outsourced team, especially in areas where you may lack specific creative expertise
This approach allows you to focus on your vision while I handle both the practical and creative aspects of brand development.
Benefits of a Brand Coach
- Keeps a laser focus on your brand activation and communications
- Giving you the outsiders view so you are not inside your echo chamber
- Facilitating brainstorming sessions to create new ideas that stick to your brand
- Shielding you from the headaches and knowledge gaps in managing services
- Giving you methods to track your brand activity against your business growth
My Associates
Through my networking activities and my active part of the Level C community, I can bring together the wisdom and experience of other professionals and certified brand architects, all Level C qualified, based worldwide. I work with people I can trust, people with similar training to mine, and people I have known for a long time. Sometimes clients have their own preferred suppliers, and I am always open to having a conversation with them and the client to see if they are a good fit for the project or if I can help to train them into your brand.