BRANDING IS EMOTIONAL

When you meet someone for the first time, you look at their face, is it a face that attracts your attention? Is it a smiling face? How they are dressed, and as incorrect as it may be, good or bad, you make an assumption about that person. The decision you... READ MORE HERE

A WEBSITE THAT BRINGS BUSINESS

So you have a website, but you never get much from it…Why not? Is it because you don’t get qualified leads from it? Is it because your content isn’t right? Is it because the design isn’t working? Is it because the site does not reflect your brand, your leaflets, adverts... READ MORE HERE

BRAND IN COLOUR

You often hear it said, how colour says different things, represents different values…and its all true. Subconsciously we are associating colours with different values, and in different geographic locations, these values can change. For example in the west we generally marry in white which reflects purity and innocence, wheras in... READ MORE HERE

BUILDING BRANDS WITH VALUES AND BENEFITS

To build a brand, you need to know two things; 1.  What are the core and extended values of your business 2.  What are the benefits to your customers or clients. Your core values will be your quality, uniqueness, your differentiator, what is good about you, why are you doing... READ MORE HERE