5 IMPORTANT QUESTIONS TO ASK ABOUT YOUR LOGO

‘A well designed logo is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services.’  Paul Rand – designer of IBM & UPS logos When talking to businesses about their brands, business owners often say ‘I already... READ MORE HERE

The Story of Loving

Telling stories for your product or service has gained in popularity over the last few years, and with good reason. In our personal lives…we tell stories. Out with friends…we tell stories. What is that doing for us? Its building relationships and engagement. In its simplest form Branding is a communications... READ MORE HERE

BRANDING IS EMOTIONAL

When you meet someone for the first time, you look at their face, is it a face that attracts your attention? Is it a smiling face? How they are dressed, and as incorrect as it may be, good or bad, you make an assumption about that person. The decision you... READ MORE HERE

A WEBSITE THAT BRINGS BUSINESS

So you have a website, but you never get much from it…Why not? Is it because you don’t get qualified leads from it? Is it because your content isn’t right? Is it because the design isn’t working? Is it because the site does not reflect your brand, your leaflets, adverts... READ MORE HERE

BRAND IN COLOUR

You often hear it said, how colour says different things, represents different values…and its all true. Subconsciously we are associating colours with different values, and in different geographic locations, these values can change. For example in the west we generally marry in white which reflects purity and innocence, wheras in... READ MORE HERE