What Not To Do

A Case Study What Not To Do is a fresh, fun look at failure and source of life hacks. The platform is where trusted experts share what not to do replacing the ‘do as I say’ approach with the more honest ‘don’t do as I did’ one. It is about embracing... READ MORE HERE

When Branding Your Business…Don’t DIY

All too often small to medium businesses (and sometimes large businesses too) take a DIY approach when it comes to maintaining or creating their brand and marketing. What they don’t realise is the power of the subconscious mind. Over 87% of purchase decisions are made on appearance. By not taking... READ MORE HERE

5 IMPORTANT QUESTIONS TO ASK ABOUT YOUR LOGO

‘A well designed logo is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services.’  Paul Rand – designer of IBM & UPS logos When talking to businesses about their brands, business owners often say ‘I already... READ MORE HERE

The Story of Loving

Telling stories for your product or service has gained in popularity over the last few years, and with good reason. In our personal lives…we tell stories. Out with friends…we tell stories. What is that doing for us? Its building relationships and engagement. In its simplest form Branding is a communications... READ MORE HERE

BRANDING IS EMOTIONAL

When you meet someone for the first time, you look at their face, is it a face that attracts your attention? Is it a smiling face? How they are dressed, and as incorrect as it may be, good or bad, you make an assumption about that person. The decision you... READ MORE HERE