


When Branding Your Business…Don’t DIY
All too often small to medium businesses (and sometimes large businesses too) take a DIY approach when it comes to maintaining or creating their brand and marketing. What they donāt realise is the power of the subconscious mind. Over 87% of purchase decisions are made on appearance. By not taking... READ MORE HERE
5 IMPORTANT QUESTIONS TO ASK ABOUT YOUR LOGO
āA well designed logo is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services.ā Paul Rand – designer of IBM & UPS logos When talking to businesses about their brands, business owners often say āI already... READ MORE HERE
The Story of Loving
Telling stories for your product or service has gained in popularity over the last few years, and with good reason. In our personal livesā¦we tell stories. Out with friendsā¦we tell stories. What is that doing for us? Its building relationships and engagement. In its simplest form Branding is a communications... READ MORE HERE