


BRAND IN COLOUR
You often hear it said, how colour says different things, represents different values…and its all true. Subconsciously we are associating colours with different values, and in different geographic locations, these values can change. For example in the west we generally marry in white which reflects purity and innocence, wheras in... READ MORE HERE
BUILDING BRANDS WITH VALUES AND BENEFITS
To build a brand, you need to know two things; 1. Â What are the core and extended values of your business 2. Â What are the benefits to your customers or clients. Your core values will be your quality, uniqueness, your differentiator, what is good about you, why are you doing... READ MORE HERE
PROTECT YOUR BRAND WITH A TRADEMARK
Why is it Important? Your brand is often your most valuable asset and a registered trade mark will protect your brand. Most people assume that when you register a company name, business name or domain name that you have protection against competitors who might start trading with an identical or... READ MORE HERE