BRAND IN COLOUR

You often hear it said, how colour says different things, represents different values…and its all true. Subconsciously we are associating colours with different values, and in different geographic locations, these values can change. For example in the west we generally marry in white which reflects purity and innocence, wheras in... READ MORE HERE

BUILDING BRANDS WITH VALUES AND BENEFITS

To build a brand, you need to know two things; 1.  What are the core and extended values of your business 2.  What are the benefits to your customers or clients. Your core values will be your quality, uniqueness, your differentiator, what is good about you, why are you doing... READ MORE HERE

PROTECT YOUR BRAND WITH A TRADEMARK

Why is it Important? Your brand is often your most valuable asset and a registered trade mark will protect your brand. Most people assume that when you register a company name, business name or domain name that you have protection against competitors who might start trading with an identical or... READ MORE HERE

BRANDING WITH YOUR OWN PERSONAL NAME

10 Questions to Ask Yourself in Making the Brand Decision When it comes to naming your business, its a difficult task, and for some businesses it raises the question, should you use your own personal name as that of the business. Is it a good idea? or not? Here are... READ MORE HERE

7 SECONDS TO MAKE AN IMPRESSION

How Do You Build Trust in Your Brand? The more research you have done on your target markets the better the position you will be in to build your brand.  BUT its not all about research…because we all have two heads…our left brain, which is analytical, rational, logical and verbal, and... READ MORE HERE