Not every brand story ends with a launch. Some of the best ones end with a lesson. Flipp Angels was mine. My business partner Kevin and I had watched a generation of bold, brilliant, under-30 entrepreneurs step into the arena without the scaffolding they needed. Ambition without guidance has a habit of circling without ever…
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Some brands don’t need to be louder. They need to be more truthful to themselves When Andriy, the founder of Ozone came to us, they were bleeding money into Google ads that weren’t working, watching competitors and mimicking their moves, even considering a pivot into security — not because it made sense, but because the…
The crypto space has a reputation problem. And most brands in it make it worse. The founder Seán Kelly knew that. He also knew he was caught inside it. Trading as Crypto Saoirse, a name with genuine Irish soul that simply didn’t travel. His platforms weren’t his own. His audience was everyone, which meant it…
