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Seán Kelly was trading as Crypto Saoirse — a name rich in Irish meaning freedom, but lost in translation across borders. He was offering crypto education using platforms outside his control, and targeting a broad, undefined market. The result? Confusion, misalignment, and missed opportunity. He knew there was something bigger in him — he just…
Now you have developed a brand strategy… what does it look like?
Now you have developed a brand strategy… what does it look like?
