Shane was juggling a thousand passions — systemic coaching, psychological safety, youth mentorship, family business — but none of it was landing. He was showing up as a generalist coach in a saturated space. His website wasn’t converting. His message wasn’t resonating. He had the wisdom and empathy, but no brand container to hold it.…
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Bee Wild boasted a precious commodity: certified vegan land, teeming with wild bees and strong values. But the model for the business was stuck. Tourism was killing the very land that was supposed to be preserved, and corporate collaborations seemed like greenwashing pitfalls. The challenge: transform a values-driven sanctuary into a sustainable venture without compromising…
When Andriy from Ozone arrived, he was stuck in a game of losing — wasting money on Google ads, aping competitors, even strategising a jump in the direction of security simply that is what his competition was doing. But that wasn’t the truth for Ozone. Below the noise was a company founded on something extraordinary:…
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Seán Kelly was trading as Crypto Saoirse — a name rich in Irish meaning freedom, but lost in translation across borders. He was offering crypto education using platforms outside his control, and targeting a broad, undefined market. The result? Confusion, misalignment, and missed opportunity. He knew there was something bigger in him — he just…
